Business Model Design: SMEs Critical Success Factor

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Proprietors especially small holder farmers in rural areas mainly compete with informal agribusiness plans. However, successful enterprises use business models as a critical component in entering the market and winning big. Although business plans are significant in laying out the anticipated overall picture of the business, very few enterprises come to grips with use of business plans as a strategy to enter the market.


Just like the engineering world, technologies should be tested before   use. Enabling small holder farmers to develop business models   becomes the first step in validating their products in the market. One   standalone feature with business model development is the ability to   enable businesses have an unwavering focus on creating innovative   models while evaluating efficacy. Upon having an innovative model,   the  model should interact with those of other players in the industry.

Several small holder farmers and small enterprises ignore the dynamic elements of business models and fail to realize that developing business models will be helpful in generating winner-take-all effects. Therefore, having an innovative model creates virtuous cycles that over time it will create a competitive advantage for the enterprises.

E4Impact Foundation under Ustahimilivu Programme is supporting water melon and green gram small scale farmers in Pellow and Masol Conservancy – West Pokot county to develop and implement sustainable business models on agribusiness in these ASAL areas.

By Dorcas Yano
Business Coach – Ustahimilivu

E4Impact is an initiative launched in 2010 by ALTIS – Graduate School of Business and Society of Università Cattolica del Sacro Cuore, with the objective of training impact entrepreneurs in the developing world to support the start-up and growth of their businesses. In the EU funded Ustahimilivu program, E4Impact will be giving support in Enterprise and Value Chain Development.
The USTAHIMILIVU project is funded by the European Union and Implemented by E4Impact Foundation, Northern Rangelands Trust (NRT) CEFA, Amref Health Africa and SOMIRENEC.

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